PAVONE

Digital & Social Media Assistant, September 2016 – Present

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  • Implemented new Google Adwords and paid social media ad campaigns for multiple organizations in a variety of fields

  • Coordinated with brand managers, graphic designers, and other departments to deliver exceptional, engaging content for clients

  • Spearheaded department-wide initiative to standardize social media content posting and reporting – increasing process transparency with clients

  • Headed client’s contests and sweepstakes on various platforms – increasing brand engagement and awareness

  • Responded to follower’s questions, comments, and complaints for multiple clients on social media, including creating a PR crisis strategy plan for all social media platforms

  • Conducted research on new technologies & trends in digital marketing, and led bi-weekly department workshops to educate team on findings

LUMINATED LIVING

Marketing Intern, December 2014 – August 2016

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  • Analyzed and assessed current social media trends and patterns in the industry to help create comprehensive marketing strategy

  • Teamed with marketing manager to redesign company website

  • Expanded the brand’s social media presence from zero platforms to four, while creating creating original content to significantly increase brand awareness

  • Created Google Adwords and paid social media ad campaigns

  • Boosted traffic to the company website by 247% within four months of implementation

MILLERSVILLE UNIVERSITY

Media Assistant, January 2011 – July 2012

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  • Generated social media posts on Facebook, Twitter, YouTube, and Instagram for the university, and athletic programs
  • Worked with various departments to create engaging content about events, human interest stories, and university news 
  • Created detailed monthly engagement reports for communications manager – illustrating consistent monthly increases in user engagement